ROI Analysis of Transcription & Captioning

Free White Paper

White Paper: ROI Analysis of Transcription & Captioning

FCC White PaperHow many times have you thought to yourself, "I wish there were an easy way to get people to find my videos"? While many people assume that the sole purpose of captions is accessibility, in fact, captions also provide an easy way to boost your video SEO. Recent studies conducted by Discovery Digital Networks, SafeNet, and the radio show This American Life have proven that adding closed captions and transcripts to videos increases search traffic, page views, search rank, and engagement.

In this brief we'll examine how these studies help to understand the impact of captions and transcripts on SEO, as well as how we can use them to do an ROI analysis.

The topics covered are:

  • How Discovery Digital Networks increased views by adding captions
  • How This American Life increased user engagement + inbound traffic with transcripts
  • How SafeNet improved search rank with transcripts
  • ROI analysis of closed captioning
  • Resources for video SEO

ROI Analysis of Transcription & Captioning

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